Trade & Union is a full-service creative agency with global reach across restaurants and bars, airlines, travel companies, and hotels.
A collective of six complementary studios helmed by industry leaders, we offer a 360º commercial and creative service for global hospitality and travel clients. Our in-house studios — Hospitality, Spatial, Identity, Apparel, Storytelling, and Digital — are led by industry experts who work in tandem with one another to deliver bespoke solutions for our clients.
With outposts in New York, Singapore, London, and Cape Town, our agency crosses borders, time-zones, and cultures. We use our global insights to drive change for our clients, executing broad-ranging creative strategies which lead directly to brand loyalty and growth.
Our studios
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Leveraging decades of experience at some of the world’s most celebrated properties and recognisable brands, our Hospitality studio brings ideas to life using big sky thinking and practical know-how across F&B, events, and brand extensions.
We help imagine, design, and project-manage built environments from conception right down to the finest details, helping deliver destinations that delight and inspire. Our Spatial studio has experience at every scale, from resort master planning to refurbishing airport lounge nooks.
Developing branding solutions that deliver both creative and commercial impact, our Identity studio believes no detail is too small to matter. Our in-house capacity means we can develop complex brand ecosystems, and act as a brand guardian during execution.
Our Apparel studio leverages years of leadership in hospitality textile design — from uniforms to towels — adding an all-important tactile element to the services we offer. We believe that the things consumers touch and wear often form the most lasting and memorable impression of a brand.
The power of story is at the core of what we do. Our Storytelling studio not only helps clients find their story, but also figure out the best way to tell it using custom content — from arresting photos and slick videos to website and social media copy that sings.
Our Digital development studio TU3 offers a full suite of services from web design and app development to custom infrastructure builds. We pride ourselves on creating digital solutions that are reliable, elegant, and efficient.
